Press Release: Cleveland Golf®



New TFi 2135 Satin Putters from Cleveland Golf Provide Total Speed Control and Perfect Alignment

HUNTINGTON BEACH, Calif. — Aug. 28, 2017 — CLEVELAND GOLF® unveils new alignment and speed control technologies in the updated TFi® 2135 Satin putter models. Featuring a new tour satin color scheme, high-contrast alignment lines and a customized milling pattern on each of the five head shapes, the new putters are available for presale Aug. 28, 2017 and officially launch Sept. 15, 2017.

Since its founding in 1979, Cleveland Golf’s innovative putter designs have pushed the limits of technology, look, and feel. The new TFi 2135 Satin putters continue this tradition, with putter advancements designed to improve alignment, soft feel, and speed control.


Speed Optimized Milling on the TFi 2135 Satin putters adjusts energy transference so that every putt rolls to the same distance regardless of where it is struck on the face. Because MOI varies across models, the amount of ball speed correction has been individually customized to each of the five shapes, ensuring every model employs the precise level of speed correction required for consistent distance control.

“Traditional putters come up short when you hit the ball even just a bit toward the heel or toe,” said Jeff Brunski, Director of Research and Development at Cleveland Golf. “We lowered ball speed on center strikes and added ball speed on off-center strikes to produce uniform distance no matter where you strike the ball.”

“The exact magnitude of these changes varies slightly based on the shape and weighting of the putter model. So we’ve actually produced a different face for every model within the family to make sure each one provides perfect distance control.”

For more detailed information on TFi 2135 Satin Putters: CLICK HERE.



The 2135 Alignment Technology used on each TFi 2135 Satin putter provides perfect alignment on every putt. With sightlines raised 21.35 millimeters off the ground—the exact radius of a golf ball—the technology delivers accurate alignment feedback regardless of address position. The new putters improve upon previous generations of 2135 Alignment Technology with 50 percent higher contrast sightlines that make precise alignment even easier.

The putters’ multi-material head construction uses True Feel Innovation®: a Polymer TPU face insert that dampens vibrations and enhances feel. Paired with face milling that’s three times deeper than previous models, the new TFi 2135 Satin putters strike the ball with exceptionally soft feel.

Key Innovations Inside TFi 2135 Satin Putters:

  • High Contrast 2135 Alignment Technology raises the sightline to the exact center of the golf ball, providing accurate alignment regardless of eye position at address.
  • True Feel Innovation uses multi-material construction to produce extremely soft feel.
  • Speed Optimized Milling provides perfect distance control by adding speed on off-center hits.

The TFi 2135 Satin standard models are 1.0, Rho, Elevado and Cero; the counterbalanced models are 8.0 and Elevado CB. Standard heads with the midsized pistol grip are $149.99 MAP. Standard heads with oversized grips are $159.99 MAP. Counterbalanced models are $179.99 MAP.



ABOUT Cleveland Golf®:

Based in Huntington Beach, CA, Cleveland Golf is part of the DUNLOP SPORTS CO. LTD family and enjoys a strong presence on competitive tours worldwide. The professional staff includes Graeme McDowell, Keegan Bradley, Hideki Matsuyama, Inbee Park and many others. CLEVELAND GOLF® develops innovative short game solutions, producing advanced wedges and putters for a wide range of players that are designed to improve scoring from 125 yards and in. For more information, visit

Press Release: SwingLync® @SwingLync



SwingLync High-Tech Golf Training Technology Launches on Kickstarter


Wearable Swing Analysis Product Available for Pre-Order September 6

DES MOINES – SwingLync® wearable golf swing analysis technology launches on Kickstarter September 6. Starting at $179 for early backers, SwingLync is a first-of-its-kind wearable swing training technology that brings real-time body positioning analysis to everyday golfers through a customized mobile app.


Using three wireless sensors and a corresponding phone app, this high-tech swing analysis system teaches golfers exactly how to position their body for a powerful and consistent swing. Golfers see a detailed snapshot of their body positioning data during the swing and receive measurable feedback to achieve improved positioning.


“I have obsessed over the golf swing since I was a kid,” said Nick Mahowald, founder and creator of SwingLync. “After studying engineering, I realized that the key to an effective golf swing is proper body positioning. While attempting to improve my own swing, I was inspired to create an accessible technology for the everyday golfer to help them master the subtle changes that will have a major impact in their overall game.”


The easy to use technology includes three wireless sensors, each about the size of a matchbox, that fasten to the golfer’s waist, wrist and back. Data is collected during every swing and instantly sent to the app, reporting measurements at the four most important moments of the swing – setup, top, impact and finish. The feedback allows golfers to identify their biggest swing flaws and track their improvement over time with historical analysis features. SwingLync customizes target values based on each golfer’s 18-hole handicap, making it a powerful tool for all skill levels from beginners to scratch golfers.


“What attracts me to SwingLync is the ability to measure spine angle, hip and shoulder rotation,” said Warren Bailey, golf instructor at Island Lake Golf and Training Center. “I want to be able to show a student the point where they should stop their backswing because taking it back any further will compromise their accuracy, and power as well.”

SwingLync will be available September 6 for pre-order through Kickstarter. Pricing will start at $179 for the entire system and accessories, with limited quantities available. The suggested retail price after Kickstarter will be $299.


“Everyday golfers have struggled with their swing flaws for far too long,” said Mahowald. “Our team is on a mission to change that.”

Visit to learn more


About SwingLync

SwingLync is an effective and affordable swing training technology that teaches everyday golfers exactly how to properly position their body using cutting-edge wearable technology.


Press Release: Nexbelt® @Nexbelt

Nexbelt® Tour Staff Professional Kevin Na finishes T-4th on the PGA TOUR at the Wyndham Championship
(RANCHO CUCAMONGA) – Nexbelt®, “The Fastest Growing Belt in Golf”, announced today that Nexbelt Tour Staff Professional, Kevin Na, finished T-4th on the PGA TOUR this past weekend at the Wyndham Championship held at Sedgefield CC in Greensboro, North Carolina.

Kevin Na fired rounds of 67, 63, 65 and 68 to finish with a score of 263 (17 under par). His T-4th Place Finish earned him a paycheck for $239,733.00 and 115 FedEx Cup Points. He is currently ranked 75th on the FedEx Cup Points List and 74th in the Official World Golf Rankings.
“Kevin seems to be playing some of his best golf of the season right now,” said Eddie Rowland, Co-Founder of Nexbelt, “which is perfect timing, considering the FedEx Cup Playoffs are just around the corner. We’re excited to see what the next few weeks hold for him!”
Nexbelt is the “The Fastest Growing Belt In Golf”. Its team of Staff Professionals for 2017 includes PGA Tour Players, Jim Furyk, Kevin Na, Marc Leishman, William McGirt, Jason Bohn, Jarrod Lyle, Greg Chalmers and LPGA Tour Player Katie Burnett.
Nexbelt is known for its innovative technology and providing golfers with the maximum comfort and minimal adjusting. The unique ratcheting system called PreciseFit allows the wearer to adjust the belt in ¼ inch increments, providing the golfer with the best fit, feel, and fashion available.
Nexbelt is 100% committed to offering its customers superior customer service and the most innovative and technologically advanced products available.
Nexbelt’s DRIVE Vision….
Deliver what we Promise with Integrity.
Retain the Human touch
Invest in Good People generously.
Value our Customers Unconditionally.
Embrace Change with Innovation.
Company Founders, Tom Hunsucker, and Eddie and Francis Rowland started Nexbelt in 2010 with a vision to reinvent the way Americans buy, sell and wear their belts. Tired of the old outdated pin/buckle system, they set their sights on creating a belt that would be both adjustable and highly fashionable at the same time. Out of this passion, Nexbelt, “The Belt With No Holes” was born.
Nexbelt®, Precise FitTM and “The Belt With No Holes”® are registered trademarks.
For more information about Nexbelt, visit

Press Release: Vertical Groove Golf, LLC @vertgolf

For Immediate Release…


Two-Time Major Winner John Daly To Tee-Up Vertical Groove Driver in

European TOUR’s Made in Denmark Open


Driving Distance Leader on PGA TOUR Champions Continues to Excel with Golf’s Only Vertical Groove Driver;

Vertical Groove Driver is Now Available in Denmark & Several Countries Throughout Europe

Boston, MA, August 23, 2017 – The cutting-edge Vertical Groove Driver, which has already captured two victories this season on the PGA TOUR Champions – including a Major Championship – will be played by two-time major champion, John Daly, in the European TOUR’s upcoming, Made in Denmark Open, August 24-27.

With John Daly leading the way, the Vertical Groove Driver is currently ranked #1 and #2 in driving distance on the PGA TOUR Champions.  Now, on the heels of competing in the 146th Open Championship, followed by the Senior Open Championship, the Made in Denmark Open marks the 3rd European TOUR property where Daly will tee-it-up with the Vertical Groove Driver.

“Backed by two prominent victories, and with the Vertical Groove Driver currently ranked #1 and #2 in driving distance on the PGA TOUR Champions, we are seeing a spike in players using the driver on the US-based professional tours,” said Rubin Hanan, COO/Managing Partner, Vertical Groove Golf. “With John Daly competing in another European TOUR event, and with distribution agreements in place throughout Europe, we are excited to showcase the innovative new driver to an expanded global audience of professionals and amateurs.” 

Through an international distribution agreement with Slaisman ltd, the Vertical Groove Driver is currently available for golfers in Scandinavian countries, including Denmark, host of the Made in Denmark Open.  Additionally, through an agreement with Anemoi Sport the innovative driver is available throughout the UK and several European countries.

The Vertical Groove Driver, which conforms to the Rules of Golf, is designed to reduce spin at impact, forcing tighter dispersion and leading to, on average, up to 40% straighter ball flight and up to 10 yards further in driving distance.

The 450cc driver, which is available in both right and left handed models, is offered in 8, 9.5, 10.5 and 12 degree lofts (right) and 9.5 and 10.5 degree lofts (left), features a full range of Aldila premium grade, tour-proven aftermarket NV2K series shafts as standard.  The available flexes include: 45 gram L (Ladies), 50 gram A (Senior), 55 gram R (Regular), 65 gram S (Stiff) and 65 gram X (Extra-stiff).   At a length of 45.5 inches, the Vertical Groove Driver provides an optimum launch angle while maximizing carry distance and ball speed for many players. It is equipped with Golf Pride Tour Velvet grips in standard, midsize and oversize models.  Alternative shaft options from Fujikura, Mitsubishi and Aldila also will be available. Suggested retail price of the Vertical Groove Driver is $399.99.

More information on the Vertical Groove Driver is available at or via social media profiles on Facebook and YouTube at Vertical Groove Golf, and @vertgolf on Twitter.



Vertical Groove Golf, LLC

Vertical Groove Golf, LLC is the golf industry’s newest original equipment manufacturer, and the first company to bring to market a golf club with vertical grooves on the club face. Backed by extensive testing from the leading independent testing facility in golf, the driver is proven to deliver better accuracy and greater distance off the tee. Guided by a leadership team comprised of accomplished business executives, and complemented by veteran golf equipment design and marketing experts, the Company’s Headquarters is located in Boston, MA, with its manufacturing facility based in Jupiter, FL. For more information on Vertical Groove Golf, please visit


Help with Uneven Lies

As a weekender, trying to improve your golf game, how often is your golf ball setting on a nice flat, perfect lie? Me too. At almost golf driving ranges, players are hitting from perfect lies making the golf course the only place for most of us to hit from uneven lies. I as I’m writing these golf tips on the ubiquitous uneven lie, I have started a search for a training aid for practicing even lies that doesn’t cost $2500.00. As soon as I find it I will share it here to help my fellow high handicappers.


The Ball above Feet

When the ball is above your feet, two things usually happen the ball tends to travel more right to left and players often time have a tendency to hit the shot heavy.

The player should adjust the aim a little right of the target, keeping in mind the severity of the slope, the steeper the slop the greater the compensation. Take caution not to aim too far to the right with can increase the trajectory of the shot causing a hook too much.

Gripping a little down on the club will help, making the club shorter, will help avoid the dreaded fat shot.

The Ball below the Feet

Playing a shot with the ball below your feet tends to have the opposite effect on the ball flight and swing path, as you may have guessed. The ball will travel in a fade, left to right, with the ground farther away from the usual swing path these shots are likely to be struck thin.

Adjust the aim a to the left of the target, again, keeping in mind the amount of the slope, not over compensating and with a little luck you will put just the right amount of side spin and lay a nice fade right on the putting surface, blowing your buddy’s mind.

Balance is a key factor in making solid contact and avoiding the nasty bladed iron that runs through the green 30 yards. Bending a little more at the knees will move the swing plane closer to the ball and it will also help keep balanced through the swing.

The Ball on a Downhill Lie

Many players tend to hit shot from downhill lies thin, making contact up higher on the ball trying to avoid the of the ground being higher in behind the ball. When the stance is “straight up” the swing plane is directed through the ball resulting in a very thin shot with very little loft and uncontrolled distance or a stroke that contacts the grass first causing an uncontrolled flyer.

The stance should be perpendicular to the ground, the angle of the body matching the slope. This “matching angle” restores the swing plane allowing the club head to go through the ball without digging into the grass before making contact.

if you’re on a downhill lie play the ball back toward the middle of your stance.

On for lies with greater amount of slope the ball will come out on a lower trajectory, and will mostly likely travel farther, this may require using less club, as much as two clubs depending on the conditions.

The Ball on an Uphill Lie 

Match the angle of the ground with your shoulders, and make sure that your stance is perpendicular to the ground.

From uphill lies, many players tend to hit this shot heavy because the ground is higher in front of the ball. When the stance is “straight up” the swing plane is directed through the ball and into the turf resulting in a very heavy or a big fat shot with very little distance and loft.

Play the ball off your left big toe from an uphill lie.

The uphill lie will give the shot a higher trajectory requiring more club to compensate for the loss of distance. Furthermore, right-handed players have the tendency to hit shot on uphill left as their upper body moves faster than their lower body.

Uneven Lies are a Fact

Be this guy.

Regardless of a golfer’s skill level the uneven lie will happen, whether in rough or on the fairway, being ready for these lies will lower you score. Each type of uneven lie has numerous variables so keep your note pad handy and document how your swing affects each one, then you will enjoy the greatest game even more.



The official grip of The Golf Ball Guy.


Press Release: Cleveland® Golf, Srixon® @SrixonGolf @ClevelandGolf



HUNTINGTON BEACH, CA – August 6, 2017 – Trusting the

AKRON, OH – AUGUST 06: Hideki Matsuyama of Japan holds the Gary Player Cup after winning the World Golf Championships – Bridgestone Invitational during the final round at Firestone Country Club South Course on August 6, 2017 in Akron, Ohio. Matsuyama finished with a score of -16. (Photo by Gregory Shamus/Getty Images)

tour-validated performance of his Srixon and Cleveland Golf equipment, Hideki Matsuyama dominated the world’s best again with a five-shot victory in the World Golf Championships-Bridgestone Invitational at Firestone Country Club in Akron, Ohio. The fifth career PGA TOUR victory for Matsuyama was sealed with a brilliant final-round 61, tying the historic venue’s course-record. 

Entering the final-round two shots back of the leaders, Matsuyama, the 25-year-old native of Japan, birdied the sixth-hole to take the outright lead and never looked back. In fact, with the victory clearly within his grasps, he stood on the 16th tee wanting more—a course record.

“I knew standing on the 16th tee that the course-record was 61 and if I birdied the last three, I would tie it”, Matsuyama said. “So that’s what I wanted to do.”

Besides the $1,660,000 first-place check, Matsuyama’s third victory of the season vaults him back into the top spot on the PGA Tour’s FedEx Cup points list. This win also marks the second time this season Matsuyama has won impressively in a World Golf Championships event. Early this season, Matsuyama won the WGC-HSBC by a record-breaking seven shots.

Matsuyama’s Z-STAR XV golf ball has helped him become one of the most dominant ball strikers on the PGA TOUR. At the WGC-Bridgestone Invitational, Matsuyama was T1 in Greens in Regulation (54/72), first in Strokes Gained: Tee to Green (14.93) and Around the Greens (5.82), and first in birdies (23).

In Hideki Matsuyama’s Bag:

  • Srixon Z-STAR XV golf ball
  • Srixon Z 945 irons (4-PW) with True Temper Dynamic Gold Tour Issue S400 shafts
  • Cleveland 588 RTX 2.0 Precision Forged wedges (52°, 56°, 60°) with True Temper Dynamic Gold Tour Issue S400 shafts
  • Srixon staff bag, glove and apparel

For additional information on Srixon / Cleveland Golf / XXIO products and staff players, please visit the following sites:,, and





 ABOUT Cleveland® Golf, Srixon® and XXIO®:

Based in Huntington Beach, CA, Cleveland® Golf, Srixon®, and XXIO® are all part of the DUNLOP SPORTS CO. LTD family and each brand enjoys a strong presence on competitive tours worldwide. Their professional staffs include players such as Graeme McDowell, Keegan Bradley, Hideki Matsuyama, Inbee Park, as well as many others. Cleveland® Golf, founded in 1979, is a leading equipment manufacturer specializing in short game technologies and solutions that benefit all golfers.  Srixon®, with more than 80 years of golf ball manufacturing experience, is committed to producing the highest quality, technically innovative golf balls which offer maximum performance to golfers of all levels of ability. XXIO®, with their long standing tradition of premium golf clubs in Japan, brings the #1 golf brand in Japan to America. Cleveland® Golf, Srixon®, and XXIO® remain steadfastly committed to providing “Tour proven, premium golf equipment to passionate golfers seeking to improve their performance while enhancing their experience playing the game of golf.” For more information visit us online at,, and