11:40 a.m. — Patrick Cantlay, Jason Dufner 11:50 a.m. — Russell Henley, Gary Woodland 12:00 p.m. — Sergio Garcia, Xander Schauffele 12:10 p.m. — Patrick Reed, Tony Finau 12:20 p.m. — Adam Hadwin, Kyle Stanley 12:30 p.m. — Kevin Chappell, Brian Harman 12:40 p.m. — Jhonattan Vegas, Kevin Kisner 12:50 p.m. — Jason Day, Webb Simpson 1:00 p.m. — Charley Hoffman, Daniel Berger 1:10 p.m. — Pat Perez, Matt Kuchar 1:20 p.m. — Brooks Koepka, Paul Casey 1:30 p.m. — Hideki Matsuyama, Justin Rose 1:40 p.m. — Jon Rahm, Rickie Fowler 1:50 p.m. — Dustin Johnson, Marc Leishman 2:00 p.m. — Jordan Spieth, Justin Thomas
AT&T Byron Nelson Announces Record Net Proceeds for Momentous Institute The Salesmanship Club of Dallas’ 2017 tournament raised $6.8 million
Dallas, Texas, Aug. 25, 2017 – The Salesmanship Club Charitable Golf of Dallas today announced that the 2017 AT&T Byron Nelson raised a record $6.8 million. Proceeds from the tournament will help continue building and repairing social emotional health for kids and families through Momentous Institute. The tournament has raised over $155 million for Momentous Institute since 1968, helping to transform more than 100,000 kids and families’ lives.
“This year we set out to make the AT&T Byron Nelson’s final year in Irving our best yet, and to celebrate our long relationship with the Irving community and the Four Seasons,” said Tim Costello, 2017 Tournament Chair. “We are grateful to the countless people who came together to make sure we raised the most we could for the kids and families we serve through Momentous Institute.”
The Salesmanship Club of Dallas has owned and operated Momentous Institute since 1920 and began operating the PGA TOUR event in 1968.
Momentous Institute directly serves more than 6,000 kids and family members annually through therapeutic and educational services. In order to change the odds for far more children than could be served directly, the organization extends its social emotional health expertise by investing in research and offering training nationwide.
The 2018 AT&T Byron Nelson will be held May 14-20 at its new location at Trinity Forest Golf Club in Dallas. Find more information about the new course and next year’s tournament here.
About the AT&T Byron Nelson
The AT&T Byron Nelson is a premier PGA TOUR event, hosted by the Salesmanship Club of Dallas since 1968. The tournament has raised more than $155 million over the past 50 years, making it the most financially successful charity event on the PGA TOUR. All proceeds from the tournament benefit Momentous Institute, the nonprofit operated by the Salesmanship Club since 1920. Momentous Institute directly serves 6,000 kids and family members each year through its nationally acclaimed Momentous School, innovative therapeutic services, and research and training.
The AT&T Byron Nelson is one of North Texas’ biggest sports attractions and most anticipated social events of the spring. Beginning in May 2018, AT&T Byron Nelson will play at Trinity Forest Golf Club in Dallas.
HIDEKI MATSUYAMA TAKES FEDEXCUP POINTS LEAD WITH SRIXON Z-STAR XV GOLF BALL, WINS WORLD GOLF CHAMPIONSHIPS-BRIDGESTONE INVITATIONAL
HUNTINGTON BEACH, CA – August 6, 2017 – Trusting the
tour-validated performance of his Srixon and Cleveland Golf equipment, Hideki Matsuyama dominated the world’s best again with a five-shot victory in the World Golf Championships-Bridgestone Invitational at Firestone Country Club in Akron, Ohio. The fifth career PGA TOUR victory for Matsuyama was sealed with a brilliant final-round 61, tying the historic venue’s course-record.
Entering the final-round two shots back of the leaders, Matsuyama, the 25-year-old native of Japan, birdied the sixth-hole to take the outright lead and never looked back. In fact, with the victory clearly within his grasps, he stood on the 16th tee wanting more—a course record.
“I knew standing on the 16th tee that the course-record was 61 and if I birdied the last three, I would tie it”, Matsuyama said. “So that’s what I wanted to do.”
Besides the $1,660,000 first-place check, Matsuyama’s third victory of the season vaults him back into the top spot on the PGA Tour’s FedEx Cup points list. This win also marks the second time this season Matsuyama has won impressively in a World Golf Championships event. Early this season, Matsuyama won the WGC-HSBC by a record-breaking seven shots.
Matsuyama’s Z-STAR XV golf ball has helped him become one of the most dominant ball strikers on the PGA TOUR. At the WGC-Bridgestone Invitational, Matsuyama was T1 in Greens in Regulation (54/72), first in Strokes Gained: Tee to Green (14.93) and Around the Greens (5.82), and first in birdies (23).
In Hideki Matsuyama’s Bag:
Srixon Z-STAR XV golf ball
Srixon Z 945 irons (4-PW) with True Temper Dynamic Gold Tour Issue S400 shafts
Cleveland 588 RTX 2.0 Precision Forged wedges (52°, 56°, 60°) with True Temper Dynamic Gold Tour Issue S400 shafts
Based in Huntington Beach, CA, Cleveland® Golf, Srixon®, and XXIO® are all part of the DUNLOP SPORTS CO. LTD family and each brand enjoys a strong presence on competitive tours worldwide. Their professional staffs include players such as Graeme McDowell, Keegan Bradley, Hideki Matsuyama, Inbee Park, as well as many others. Cleveland® Golf, founded in 1979, is a leading equipment manufacturer specializing in short game technologies and solutions that benefit all golfers. Srixon®, with more than 80 years of golf ball manufacturing experience, is committed to producing the highest quality, technically innovative golf balls which offer maximum performance to golfers of all levels of ability. XXIO®, with their long standing tradition of premium golf clubs in Japan, brings the #1 golf brand in Japan to America. Cleveland® Golf, Srixon®, and XXIO® remain steadfastly committed to providing “Tour proven, premium golf equipment to passionate golfers seeking to improve their performance while enhancing their experience playing the game of golf.” For more information visit us online at www.clevelandgolf.com, www.srixon.com, and www.xxiousa.com.
I received the email below from Directed Force Putters about 7 year old Xeve Perez, Golfer. Xeve’s story is an inspiring one.
You are receiving this email because you are on the Directed Force Putter email list. We thought this opportunity to support a young golfer may be of interest to you.
Have you ever heard of the 7 year old golfer Xeve Perez? Below is a video about Xeve and his amazing story so far. From overcoming complications at birth, to his drive to succeed as a golfer, Xeve has captured the DFP heart and the hearts of thousands around the country through his skill, personality and charm.
Xeve’s accomplishments include:
Xeve is among the top 20 junior golfers in the world in his age bracket.
Xeve has won over 100 local and state level tournaments,
Xeve won the 2016 US Kids Golf, Georgia and the Carolina State Championships in his age group
And Xeve rolls the DFP with pride !
Xeve has been invited back to play the 2017 Georgia and Carolinas State invitational, US Kids Golf Regional, the World Stars of Junior Golf in Nevada and the US Kids Golf Junior World Championship in Pinehurst, NC
Directed Force Putters would like to help him get there and that is why you received this email..
Xeve’s team has created a Go Fund Me campaign here:
About us: Directed Force Putters was established a few years ago by Bill Presse IV and Scott Sulprizio. Scott was one of Bill’s golf students at GolfTech. Scott’s existing company UEM Pistons had the infrastructure, design tools, 3D printer and SolidWorks software. Scott had the design and engineering skills to turn what was in Bill’s head into a reality! Together they stepped through many iterations of clubhead prototypes until they found the perfect shape which we know and love today. Directed Force Putters is based in Carson City, Nevada. The management team is comprised of the Operations Manager, Financial Officer, R & D Lead, Procedures and Policy Officer, Social Media Manager, Sales and Marketing and International Markets Development.
President George W. Bush Announces the Bush Institute Warrior Open
at the AT&T Byron Nelson New partnership highlighting service and sacrifice of
military members begins in 2018
DALLAS, Texas (May 21, 2017) — President George W. Bush announced today that beginning in 2018, the Bush Center’s two-day Warrior Open golf tournament will be held immediately following the Salesmanship Club of Dallas’s AT&T Byron Nelson tournament at Trinity Forest Golf Club in Dallas, Texas. This support will further amplify and draw attention to the service, sacrifice, and resilience of post 9-11 warriors and their families, particularly the issues they face in making a successful transition to civilian life, including employment and addressing invisible wounds.
“One way to better serve post-9/11 veterans as they transition from military to civilian life is to address the challenges they face when they come home,” said President Bush. “This partnership between the Bush Institute and the AT&T Byron Nelson introduces more Americans to the Team 43 members playing in this tournament. They represent the millions of resilient service members who served their country honorably and now lead their communities in new and meaningful ways as civilians.”
The Warrior Open will last two days. It will occur on the Monday and Tuesday following the AT&T Byron Nelson and will include a Pro-Am.
“We are honored to support the Bush Institute’s Warrior Open by providing the full PGA TOUR experience for these community heroes,” said Alan Friedman, President of Salesmanship Club of Dallas. Salesmanship Club of Dallas is a nonprofit service organization of more than 600 volunteers dedicated to building and repairing social emotional health for kids for over 97 years through the programs of Momentous Institute. The organization also engages an additional 1,000 community volunteers to operate the AT&T Byron Nelson.
The Bush Institute’s Warrior Open began in 2011 for United States military personnel seriously wounded or injured since September 11, 2001. Since 2011, more than 140 warriors have participated in the Military Service Initiative’s Team 43 Sports, which include the Warrior Open and the annual W100K bike ride. Many of them are featured in President Bush’s recent book and corresponding exhibit at the George W. Bush Presidential Center, Portraits of Courage: A Commander-in-Chief’s Tribute to America’s Warriors.
This year’s Warrior Open will be played at Prestonwood Golf Club in Dallas on Monday, May 22 to honor alumni of Team 43 who have participated in previous Warrior Open tournaments.
The Military Service Initiative within the Bush Institute honors the service and sacrifice of all post-9/11 veterans by ensuring that they and their families make successful transitions to civilian life, specifically in addressing the challenges of employment and overcoming the invisible wounds of war. Core programs of the Military Service Initiative include an employment partnership with the U.S. Chamber of Commerce called the Veteran Employment Transition Roadmap, and the Warrior Wellness Alliance, which connects peer-to-peer veteran networks with best-in-class health care providers for post-traumatic stress and traumatic brain injury.
To learn more about the work of the Bush Institute’s Military Service Initiative and the Warrior Open, please visit www.bushcenter.org.
About the George W. Bush Institute Housed within the George W. Bush Presidential Center, the George W. Bush Institute is an action-oriented, nonpartisan policy organization with the mission of developing leaders, advancing policy, and taking action to solve today’s most pressing challenges. The work is achieved through three Impact Centers – Domestic Excellence, Global Leadership, and our Engagement Agenda – by which the Bush Institute engages the greater community with its important work.
About the Salesmanship Club of Dallas Founded in 1920, the Salesmanship Club of Dallas is a nonprofit service organization of more than 600 business leaders dedicated to building and repairing social emotional health for kids for over 97 years through the programs of Momentous Institute. The Salesmanship Club of Dallas is the host of the AT&T Byron Nelson.
About the AT&T Byron Nelson The AT&T Byron Nelson is hosted by the Salesmanship Club of Dallas and has been a premier PGA TOUR event for 49 years. The tournament has raised more than $150 million since its inception in 1968, making it the most financially successful charity event on the PGA TOUR. All proceeds benefit Momentous Institute, the nonprofit operated by the Salesmanship Club for over 95 years. The organization focuses on social emotional health and serves 6,000 kids and family members directly each year through education, mental health, research and training. The AT&T Byron Nelson is one of North Texas’ biggest sports attractions and most anticipated social events of the spring.
FRANKFURT, May 10 – German sportswear giant Adidas agrees to sell its golf clothing and equipment brands TaylorMade, Adams Golf and Ashworth to the private equity firm KPS Capital Partners, just one day after signing Rory McIlroy to a $100m endorsement deal.
Adidas will get $425 million, about half in will in cash and the remainder in secured notes and contingent considerations, the company said in a statement on Wednesday.
“My future rests firmly in my hands – that’s why I choose TaylorMade. I’ve been around the game long enough and have tested most clubs on the market, but I have never been as excited about equipment as I am right now”
What’s in Rory’s Bag?
’17 M2 Driver
’17 M2 Tour Fairways (3 & 5-wood)
P750 Irons (3 & 4)
Rors Proto Irons (5-9)
Milled Grind Wedges (48, 54, 60)
TP5x #22 Golf Ball
TaylorMade 2017 Staff Bag
Press Release: TaylorMade Golf
9 May, 2017
Driven by Performance, Rory McIlroy Begins Next Phase of Career by Choosing to Play Full Bag of TaylorMade Equipment
4-Time Major Champion Joins Strongest Tour Staff in the World, Choosing TaylorMade’s Industry-Leading Products
Carlsbad, Calif. (May 9, 2017) – TaylorMade Golf Company announced today that four-time major champion and two-time PGA TOUR Player of the Year, Rory McIlroy, has chosen to sign a long-term agreement with TaylorMade after testing with nearly every major club manufacturer.
With his new full bag plus golf ball deal, McIlroy joins a Tour staff that now includes the top three players in the world and 6 in the top 12 of the OWGR. The signing of the 28 year-old Northern Irishman is yet another decisive move by the company that reaffirms its commitment to fielding the strongest Tour staff in the industry and putting the highest performing equipment in the hands of the best players in the world.
McIlroy joins Team TaylorMade with an impressive resume of accomplishments that already puts him in an elite class of golfers and rivals any active player on Tour. As one of the most tenacious, performance-driven players the game has ever seen, the 13-time PGA TOUR & 13-time European Tour winner is looking to reclaim his position as the #1 player in the world with an arsenal of new TaylorMade products in the bag as he embarks on the next stage of his career in pursuit of his fifth major championship and beyond.
“My future rests firmly in my hands – that’s why I choose TaylorMade. I’ve been around the game long enough and have tested most clubs on the market, but I have never been as excited about equipment as I am right now.”Rory McIlroy
In the summer of 2016, McIlroy stated that he intended to spend a full year playing and testing product from nearly every major manufacturer, but commented at the Barclays that if he came across a product that he liked and was comfortable with, he’d accelerate his decision and consider signing a long-term deal. His decision became clear after experiencing the performance of TaylorMade and realizing the noticeable benefits over the equipment he was previously playing.
TP5x Golf Ball
Critical to McIlroy’s decision was the performance of his golf ball, particularly in windy conditions. In the past, Rory has had to decide between playing a ball with good iron performance at the expense of greenside control and more recently, a ball that offered control around the green but didn’t have the trajectory and distance he was looking for with his irons. Knowing what his previous ball was capable of doing for every shot he hits, Rory tested the new ’17 TP5x golf ball and instantly realized an improved trajectory that will give him better, more consistent iron performance, especially into the wind. It was after testing with TaylorMade that McIlroy’s commitment to play TP5x materialized almost immediately.
‘17 M2 Driver
Rory’s length off the tee is one of the strongest parts of his game, so the optimization of a driver for him in testing was very important. A variety of driver heads, lofts, shafts, swingweights and adjustability settings were all tested, with McIlroy keen on finding his optimal setup. In the end, the team landed on a 9.5* ’17 M2 driver (more specs below in WITB section).
As evidenced by the following chart, his average numbers after multiple shots hit during his testing period were remarkable:
181 MPH ballspeed
12.3° launch angle
2119 RPM spin rate
315.8-yard carry average, 338.5 total average
’17 M2 Tour Fairways
Similar to driver testing, Rory took the opportunity to test multiple heads in both the ’17 M1 and M2 fairways, which included different loft configurations, weight settings and shafts. It was critical to fit McIlroy into a fairway that, per his preference, could be used both for positioning off the tee and going after par-5s in two. His desire for the M2 Tour fairways was evident at the Masters, where he had two of them in the bag and commented how easy they were to turn over compared to his previous product. In testing, his sentiment echoed those statements, as he was elated about the versatility and turf interaction they provide him.
“RORS Proto” Irons
Rory has played muscle-back irons throughout his career and worked closely with TaylorMade’s R&D team in testing a new prototype the iron team in Carlsbad has been developing. Characterized by a shorter blade length, reduced offset and revised shaping, the “Rors Proto” iron has not only exceeded McIlroy’s performance expectations but also aesthetically suits his eyes perfectly, too. In addition to his new irons, he’s opted to play the 3 & 4 irons of the P750 Tour Proto.
Milled Grind Wedges
It’s no secret that McIlroy can overpower golf courses with his length; it’s this length that will leave him with more wedges into par-4s than the average tour player, so finding the optimal wedges & grinds to hit all the shots he needs is important. After a thorough process, McIlroy will eventually play the Milled Grind wedges that will be machine milled to his personal specification. The result – a competitive advantage over the competition with wedges engineered for unparalleled accuracy, optimal turf interaction and consistent performance.
Over the coming weeks, TaylorMade’s Tour and product teams will be working closely with McIlroy to find a model that is optimal for him.
“It’s incredible when a 4-time major champion who expects nothing but the finest performance from his equipment and golf ball reaches out to your company requesting the opportunity to meet with you. Our tour staff and product teams have been working closely with Rory for months and after extensive testing, we’re elated that he has chosen to join Team TaylorMade as he embarks on the next chapter of his career.” David Abeles, President & CEO, TaylorMade
A closer look the TaylorMade products in Rory’s bag this week at THE PLAYERS:
– ’17 M2 Driver / 9.5° / MCG Kuro Kage Silver 70 XTS
– ’17 M2 Tour Fairway / 13.5° / MCG Tensei CK Blue 90TX
– ’17 M2 Tour Fairway / 19° / Fujikura Composites Pro P95X
– P750 Tour Proto Irons / 3-4 / True Temper Project X 7.0
289 (1-over), Mark Hayes, 1977, Sawgrass CC (72-74-71-72) 289 (1-over), Jack Nicklaus, 1978, Sawgrass CC (70-71-73-75) 285 (3-under), Raymond Floyd, 1981, Sawgrass CC (72-74-71-68) 285 (3-under), David Duval, 1999, TPC Sawgrass (69-69-74-73)
High 18-Hole Score at The Players
92 (20-over), Bob Murphy, 1979, Final round, Sawgrass CC 91 (19-over), John Lister, 1977, 2nd round, Sawgrass CC
High 18-hole score at The Players, TPC Sawgrass
89 (17-over), Michael Camplbell, 2003, 1st round, TPC Sawgrass 88 (16-over), Mike McCullough, 1984, 1st round, TPC Sawgrass
You’ve no doubt heard about the USGA looking into the latest crazy in professional golf, green reading books. Some folks see it as an unfair advantage and others feel it’s the next evolution in golf equipment.
In a recent NBC Sports group media conference call, for the upcoming Players Championship, Jonny Miller, David Duval, and Justin Leonard committed on the subject of green reading books.
JUSTIN LEONARD: I played last week at the Texas Open, and Steve Hulka was caddying for me, and he had one of those books with, you know the arrows and everything. I looked at it twice and I couldn’t — it was too much information for me.
I think the reason they are looking at it — and I’ll tell you that I had a putt on Friday on No. 9 to make the cut, about a 25-footer. And Steve told me what the book said, and it did exactly what it said.
But that being said, I think to me, it’s a slow-play issue. It takes too much time. It takes the feel away from the game. I know we’re in a time where technology plays such a role in all sports, and it’s certainly playing a role in golf with TrackMan and everything.
But I think that there’s also a – there needs to be a feel and guys using instincts and using past experience, charting putts and things like that from years past. Practice rounds are important.
I’m not a fan of these greens books. I think they slow down play and they take away a player’s natural ability and need to feel and see what’s going on on the golf course.
DAVID DUVAL: I don’t believe they should be using them. I understand the pace of play aspect of it, but as long as – pace of play isn’t as big a deal to me in that. I think it removes the art of it. Everything has become so scientific. It does remove a bit of the art of putting and takes away some feel.
Certainly obviously you see players consulting them for extended lengths of time, and that’s a problem. But I don’t want to focus it on the pace of play issue, because I think there is a distinction between pace of play in recreation golf and then competitive golf at the highest level.
Certainly we want the game to move along properly, but you can’t expect the guys who are competing to win THE PLAYERS next week, the U.S. Open in June, to race around the golf course in two hours and 45 minutes like everybody likes to do when they are home playing recreational golf. It’s an entirely different entity. So to try to compare the two, I think you’re missing the mark there.
But I don’t think it should be part of the game. I think that you have enough information. It is about being out there and having a look and doing your scouting and figuring things out that way.
JOHNNY MILLER: I was like the second-fastest player on TOUR behind Lanny, and I went with my first instinct and my homework I had done in the practice rounds.
The problem with a line on the ball, putting the line on there, and the topographical maps and stuff, I just think anything – the thing is, it’s not just the pros. All of these young players are copying everything the pros do. So it’s slowing it all the way down to the junior ranks.
If you couldn’t put the line on the ball and you didn’t have these books that basically almost hit the ball for you; I just think it’s taken away – in fact, the older players, the one advantage they had was they had experience on these courses, and now with these super books that they have, that you can buy, it’s just – I think that, you know, you should have to learn these courses. It shouldn’t be that you could walk out there and shoot 63 the first time around, you know, with all this help that you get.
So I’m against anything that slows things down. I just think all these guys, these young kids, they all copy exactly what the pros do. They have taken more time than they need to, I believe. I’m a fast player, so I always go super fast.