Equipment News: TaylorMade Golf M3, M4 Irons & Metalwoods
TaylorMade Golf Company Delivers Straight Distance with Introduction of M3 & M4 Irons
RIBCOR™ Technology Adds to TaylorMade’s Industry-Leading Iron Innovations to Unlock an Unprecedented Combination of Distance
Calif. (January 2, 2018) — TaylorMade Golf, the industry leader in iron innovation and technology, welcomes two new iron sets into the expanded and reengineered M Irons Family for 2018. M3 and M4 irons build upon the remarkable successes of their ’17 predecessors (M1 and M2 irons), taking new leaps in performance with the introduction of its new RIBCOR technology. RIBCOR technology provides a new internal support system designed specifically for M3 and M4 that works in synergy with TaylorMade’s proven Face Slot Technology™ to achieve increased ball speed across the entire face, further enhancing distance and tightening dispersion while also reducing vibrations to significantly improve sound and feel.
The Science of RIBCOR
When the club head of an iron strikes a ball, only a certain percentage of the energy is imparted back into the ball, as reflected by the measured COR of that head. Any flexing of the head that is not directly located at the impact point on the face is lost energy. By strategically stiffening the structure of the iron head, RIBCOR technology greatly reduces energy loss, especially on mishits.
RIBCOR technology works in conjunction with Face Slots to stiffen the area outside the scoreline area while retaining flexibility and COR in the area inside the Face Slots. When these proprietary TaylorMade technologies are implemented simultaneously, the performance benefits are amplified. The outer structure of the iron remains stiff, while the face remains free to flex during impact— enhancing energy transfer that leads to increased ball speed.
TaylorMade Golf Changes the Face of Driver Technology with Unveiling of New M3 & M4 Metalwoods
New Twist Face™ Technology Delivers Straight Distance with Most Advanced Face Technology in Company History
Carlsbad, Calif. (January 2, 2018) – TaylorMade Golf, makers of the #1 Driver in Golf and the winningest drivers on the PGA TOUR in 2017* with its M1 & M2 drivers, have shifted the paradigm of golf club engineering with the introduction of the M3 & M4 metalwoods, highlighted by the company’s breakthrough innovation – Twist Face technology.
“From the creation of the first metalwood in 1979, TaylorMade has established a legacy of breaking from tradition to reach new thresholds of performance. In 2018, we have once again uncovered a new frontier of driving potential with Twist Face Technology — a radical departure from traditional driver-face design, engineered to correct for inherent human swing tendencies in real-time, giving golfers a tangible competitive advantage.
Twist Face: The Next Breakthrough in Innovation from TaylorMade
Re-imagining traditional driver face design, TaylorMade’s Twist Face technology is truly the first of its kind. Twist Face, featured in both the new M3 & M4 drivers, is TaylorMade’s solution to counteract golfers’ most common misses, more specifically, those resulting from the high toe and low heel impacts.